A pair of earrings won't change the world, but the conversation they spark, and the people who wear them, might.
Normale was born in 2020, but, at the time, it was called Ctrl Art Del.
Ctrl Art Del was born as a personal journey that I, Chiara (she/her), had started at the beginning of the pandemic when, locked up at home with my thoughts and my computer, I began making vulva art to normalise a part of my body that the patriatchy had told me to be ashamed of.
It became almost immediately clear that this wasn't just my personal journey, and that many others saw themselves in it, therefore I turned my passion for intersectional feminism into my job.
If Ctrl Art Del was born for me, it grows into Normale for us. Because now I design and produce, but you are the ones bringing this fight into the world. Our mission is still normalising taboo topics through representation and conversation, but now we focus on breaking such taboos in society as a whole.
This is why, every time you wear, show, use one of our creations, you are carrying on the normale fight, by representing as normal topics that society refuses to normalise.