🫶🏻 you are normale 🫶🏿
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normale.co is a queer and transfeminist brand on a mission to spark conversations around taboo topics, create an inclusive community, and dismantle the patriarchy one provocative design at a time.
We believe in kindness, inclusion and in growing from the mistakes we make.
Each creation is a statement: it represents who we are, as a community, and what we believe in.
In a society that puts us in boxes and pits us against each other, we refuse to let them shame us, and decide to live freely, break taboos, and change the world by coming together.
A pair of earrings won't change the world, but the conversations they spark, and the people who wear them, already are.
We believe in us.
The team
Founder
My name is Chiara, and I am the founder, designer and artisan behind normale!
I never studied design, or fashion. I was just a feminist tired of feeling ashamed and letting the patriarchy arbitrarely define what is normal.
I define myself as a feminist in progress, because I don't believe you truly ever finish walking the learning curve within feminism.
Thanks to feminism I redescovered pink, my love for women in every possible way, and the joy of female friendships.
I loooove animals, especially dogs, so if you read this please feel free (invited, really) to send me a picture of your little furry baby (or your friend's) on insta.
Chiara
3D Printer
The best in the business.
Named after Dolly Partnon, Dolly the 3D printer is in charge of the production of all jewellery for normale.
Chiara stole it from her ex boyfriend when they broke up, and has been on the run ever since. (JK, he gave it willingly. Sort of.)